Samsung Feels Windows RT Can't Compete with Android and iOS Platform

Samsung Feels Windows RT Can't Compete with Android and iOS Platform

Published on 01-12-2013 01:12 AM

Microsofts answers to all of their iPad problems was the Surface, which was previously launched with Windows RT. The device runs on cellphone chips yet still looks very similar to the regular Windows 8 platform, which was supposed to help attract consumers. Sales of the Widows RT tablets haven?t been as strong and now Samsung is second guessing the platform as the reason why.

Samsung?s Senior Vice President, Mike Abary, recently said in an interview at CES that Samsung has decided they won?t launch their Windows RT tablet in the U.S. after discovering there isn?t as much demand for them. In his interview with CNET, Abary said the following:

Originally Posted by :
There wasn?t really a very clear positioning of what Windows RT meant in the marketplace, what it stood for relative to Windows 8, that was being done in an effective manner to the consumer. When we did some tests and studies on how we could go to market with a Windows RT device, we determined there was a lot of heavy lifting we still needed to do to educate the customer on what Windows RT was. And that heavy lifting was going to require pretty heavy investment. When we added those two things up, the investments necessary to educate the consumer on the difference between RT and Windows 8, plus the modest feedback that we got regarding how successful could this be at retail from our retail partners, we decided maybe we ought to wait.

Basically, Windows RT devices are designed to be less expensive than other Windows 8 tablets because the hardware behind them isn?t as powerful. Since Windows RT looks just like Windows 8, there has been a lot of confusion from consumers as to what they can do and why someone should buy Windows RT as opposed to Windows 8. Microsoft in turn has responded by saying they plan to invest $1.5 billion in a marketing blitz to help familiar consumers with both platforms along with their similarities and differences. Abary said that Samsung wants to wait and see how the market develops but as of right now, they don?t see it being a good platform for the company to invest, especially when compared to the Android and iOS platform.

Source: CNET via Cult of Mac

Source: http://modmyi.com/content/9720-samsung-feels-windows-rt-can-t-compete-android-ios-platform.html

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